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WebMar 2, 20265 min read
Why conversion still needs craft
High-converting design and craft aren’t opposites. The best-performing pages we ship are also the ones we’d frame on a wall.
Clarity is craft.
Hierarchy, rhythm, and a tight content edit out-perform any micro-interaction we’ve ever shipped.
Ship the story.
A homepage is an argument, not a feature list. Lead with the point, prove it twice, then let the buyer self-select.